Generation Lockdown - March for Our Lives

This was a very personal project as my brother is the Lacrosse Coach at Marjorie Stoneman - Douglass in Parkland, Florida,  He lost players and friends on that terrible day.  

It took four months of research to find a company that would let us film our drill; reaching out to friends, relatives, and neighbors until we were fortunate enough to land a company in San Diego that agreed to help us.

March For Our Lives helped us find our drill leader and we cleared nearly all of the pictures ourselves.

All of this resulted in a video that generated millions of views with no paid media and helps start the dialogue about what we are teaching our next generation of students.